It’s time to embrace who you are, and show up confidently!

I’m Felicia Jarrell, a serial entrepreneur and influencer hailing from Memphis, Tennessee. With a journey that began six years ago, I have successfully launched businesses (Goldmine & Coco. and The Felicia Jarrell Brand) that empower women to create their own success stories by creating, curating and showcasing premium products that help them to elevate their everyday.

As a devoted wife and mother, I understand the power of looking good and feeling good every day. I’m passion about about helping women see themselves as the ambitious, driven and bold individuals that they are while introducing them to products that will enhance their daily lives.

With an undeniable talent for marketing and advertising, I aim to influence women to embrace who they are and present themselves confidently, both personally and professionally