It's time to embrace who you are and show up confidently!

I’m Felicia Jarrell, a serial entrepreneur and influencer originally from Memphis, Tennessee, now thriving in North Dallas, Texas. Over the past seven years, I've launched successful businesses, including Goldmine & Coco and The Felicia Jarrell Brand, dedicated to empowering individuals to build profitable product-based brands and create their own success stories.

As a devoted wife and mother, I understand the power of looking and feeling good every day. I'm passionate about helping people see themselves as ambitious, driven, and bold individuals while introducing them to top-of-the-line products that enhance their daily lives.

At 34, I'm a full-time joy seeker, business owner, speaker, and consultant who enjoys everyday living and sharing premium products with my audience. With an undeniable talent for marketing and advertising, I aim to inspire others to embrace who they are and present themselves confidently, both personally and professionally.

Through my journey of building a multi-seven-figure brand, I share all the strategies, highs, and lows to help others navigate their entrepreneurial path. Join me as I continue to seek joy, elevate my life, and empower you to do the same.